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Color Selection
by "The Bass Coach" Roger Lee Brown

Donít Get So Wrapped Up In Color Selection! How many of us walk into tackle shops, discount stores, K-Marts, Wal-Marts, etc., go straight to the sporting goods department, look for the fishing rods sticking up in the air to zero in on the fishing lures and plastic baits section? Then, when you get there you start looking over all of the enormous selections of all the different baits and different colors that are offered by the many bait companies that are on the market today. There's so much that youíre not really sure of exactly what is really needed, so "The Big Question" comes to mind, especially when looking over all the tempting soft plastic baits:

What colors do I really need? Well, let me tell you a little secret that most anglers donít know! That is, you donít really need a multitude of colors in your arsenal. Thatís right, you donít need every color that you see! Now, some anglers may suggest to you, "Well, my partner and I use this certain color on this certain body of water, and it catches a lot of bass" or others may say, "I saw this magazine article from one of the top pros, and he said to use this yellow, spotted, half-striped, 7", curly tail, floating, thing-a-ma-jig plastic made by so & so, and I saw a picture in the magazine of the 14 lb. bass he caught off of this certain plastic bait, and now Iíve really got to have some of these." Now before we get started, let me explain something else to you. The bassiní industry is a multi-billion dollar industry in today's world - and growing more and more every day.

Most of these pros you see, hear or read about have an obligation to their sponsors to demonstrate, promote, and to advertise their sponsored product (Nobody gives or gets anything for free anymore!). For example, attend one of their fishing seminars and just see if they donít try to sell you on a "certain product", or the technique that they may use with this "certain bait." There are more TV fishing and outdoors programs, outdoor magazines, bass tournament organizations, web sites, bass fishing clubs, lure and tackle manufacturers, bass boat manufacturers, rod companies, reel companies, and it goes on and on and on...far more today than there ever was before. (After all, bass fishing is America's number one water sport!) And ALL of these companies are in the market to make money.

Now, letís go even a step further, okay? What sells all of these products? Hmm, letís see now, advertisement (marketing) and promotion are about the two best ways of selling a product that Iím aware of, and Iím sure that there are more, but first letís concentrate on these two for just one moment. Letís talk about fishing shows to give you an example! Iíve co-hosted several TV fishing shows in the past and let me tell you that "most" of the time, (not all of the time) but "most" of the fish that you see being caught on the show are caught prior to the actual filming of a show. Yep! Now you might say to yourself, "Well I saw the guy set his hook and then reel in the bass." All I can say to you is donít believe everything that you see! With todayís editing equipment, professional camera personnel, and the right camera shots, anything is possible. So let me explain how it works: First, you cast out the sponsored bait product (whatever bait or baits the show is sponsored by, keeping in mind that the fish were actually caught prior to the show, and in most cases on totally different bait).Two, while you start your retrieve, you rear back with your rod like you just got a strike and pretend to set the hook (on actually nothing at all). Then the camera will stop filming. Three, you simply reel your sponsored bait back in to the boat, grab a fish (in the case of a bass show, a bass) out of the livewell and place the hook of the "sponsored product" in the fishís mouth. Next you place the fish back into the water (with ease, and always keeping the slack out of your line), then you let the fish swim away from the boat. At this time, the camera starts rolling again and starts filming you fighting the fish back to the boat! Really quite simple! Thatís how "most" of the filming is done.

Itís not so much the bait, or color, or technique used to catch the bass during the filming.  They just want to demonstrate to you how many bass all of these "certain baits" can actually catch! Thatís called marketing. Or  take a look at the packages of most of the baits today. They have to look appealing on the shelves to the consumer. That shelf appeal is called packaging. Just keep this in mind - most baits on the market today are made and packaged to catch anglers first and fish second.

Now, Iím telling you this because of all the different products and especially all the multitude of COLORS that you must decide on which ones to buy. First of all I want you to understand that I am NOT saying that a certain color of a plastic bait will or will not work under any different circumstances, but I will say that you donít really need any more than approximately two dozen colors of plastics at the most to catch bass on any body of water throughout the United States. Now stop and think a minute! There are, without exaggeration, on todayís market thousands of colors and combinations of colors when it comes to plastic baits. Remember what I just said - you can use only two dozen colors, and not hundreds of different colors! Whew! What a money saver, right? And, if you usually fish deeper than 20í depths most of the time, you donít even need to have that many colors. The reason is because the deeper a colored bait drops through the water it starts to loose the color of the bait itself. Thatís right, the deeper it goes down into the water. the color spectrum starts to diminish. In other words, if you had a multi-colored plastic worm and you cast it out letting it drop to a 25í depth, the colors of that multi-colored plastic worm would be "shades of grays and blacks" in that depth of water.

Just like scuba diving, when you get down to a certain depth everything looks black and gray. The same goes for colored plastics. Now, how many colors does an angler actually need when fishing these deeper patterns? It doesnít matter what color you throw into 20í plus depths because "all colors" will basically all look the same on the bottom. The only difference now will be simple shade variations.

So, why buy hundreds of different colors of plastic baits when they will all loose their color at deeper depths? Makes no sense to me! So there is a lesson to learned, which is that the most important factor to keep in mind when fishing with plastics is "presentation" of the bait. That's what really counts, and not so much the color! Until next time! Take Care & God Bless!

"The Bass Coach".... Roger Lee Brown

 
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